Mobile Printers Go Hand In Hand With Customer Experience

By The Business Solutions Network

Three mobile printing experts explain why mobile printers should be a part of every customer experience conversation.

There’s a big trend concerning customer experience and engagement in retail. Fundamentally, customer experience is all about using technology to empower both store associates and customers to improve the shopping experience of customers, thus resulting in repeat business and increased sales. Angela Mansfield-Swanson, marketing director for CognitiveTPG, explains that customer experience and customer engagement are the linchpins for a brick-and-mortar store that has to compete with the unlimited number of online choices shoppers have. “Bringing the best customer experience is what separates the impersonal Internet shopping experience from a face-to-face store experience,” she says.

Jon Levin, product integration manager for Star Micronics, adds that, as brick-and-mortar stores feel increased pressure from e-commerce and omni-channel becomes ubiquitous, the definition of a retail store will change from a place to buy products to a place to experience products regardless of where the transaction occurs and where the inventory is located. “The dynamic of the store and interaction with customers will fundamentally change, and technology will have to adapt to this new paradigm,” he says.