Case Study | August 16, 2012

National Electronics Retail Chain Uses OKI HD Digital Color Printers To Create Custom Marketing Materials In-Store

Source: OKI

In this case study from OKI we take a look at a consumer electronics retail chain operating 4,700 corporate owned stores, 11,000 franchise stores, and 1,500 wireless phone centers. This customer began with a printer fleet consisting of only back-office printers, but they sought an in-store printing solution. This in-store solution would be able to create customized promotional materials for customers and collateral, such as price tags and vendor contracts.

 Because all marketing collateral was controlled and distributed from the corporate headquarters, an in-store solution was needed that would allow for faster updates to signage and adherence to changes in pricing and promotions.  The goal was to reduce the cost of the current inkjet printer fleet, reduce waste from unused promotion materials, eliminate shipping costs, and streamline in-store merchandising processes.

An extensive cost analysis complete by OKI showed the retailer the cost-benefit of switching to color laser printers form their existing inkjet printers.

Download this case study to read how this retail chain proceeded.

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