Magazine Article | April 19, 2010

Tech Trends: New Bar Codes Present Opportunity For VARs

Request Information

By Brian Albright, Business Solutions magazine.

A new bar code standard for marking fresh foods and coupons will present new opportunities for VARs to sell upgraded scanning systems to their retail customers over the next four years.

While the familiar UPC code has been the dominant bar code in the retail space for decades, international standards group GS1 introduced a smaller symbology, GS1 DataBar, several years ago to provide a better alternative for marking fresh foods, produce, coupons, and small items. DataBar (originally called Reduced Space Symbology) can encode more information in a smaller space than the UPC, allowing manufacturers to provide variable data (like expiration dates or weights) in the codes.

For full access to this content, please Register or Sign In.

Access Content Tech Trends: New Bar Codes Present Opportunity For VARs
Newsletter Signup
Newsletter Signup
Get the latest channel trends, news, and insights
By clicking Sign Me Up, you agree to our Terms and that you have read our Privacy Policy.