News | April 13, 2012

New IEE Low-Profile 1D/2D Scanner Goes Beyond Simple Price Verification


Retailers can now deliver more information directly to the consumer

Van Nuys, CA /PRNewswire/ -- IEE, Inc., renowned for its innovative, cutting-edge display technologies, has enhanced its popular ScanVue retail price scanner to include reading of both 1D and 2D barcodes in the same unit. 

(Photo: )

Available at the same price point as the previous model, the new ScanVue2D now enables retailers to turn a simple price verification system into a powerful consumer engagement tool. The unit is easily installed in retail POS locations, such as on the store floor or in stand-alone kiosks.

Although initially developed to check pricing on the retail floor, ScanVue2D uses a highly-integrated ARM processor that supports 2D animated graphics and video playback capabilities.  Retailers can now deliver more content and customized messages directly to in-store customers while they are still shopping.

A highly-integrated ARM processor and a more sophisticated scanning engine make the unit 50% faster, further increasing the consumer's ease of use.  The processor also opens the door for the integration of autostereoscopic 3D imaging, viewable with the naked eye (no glasses needed), as well as for larger displays in standard or wide formats with a higher resolution.

The unit's slimmer profile enables easier installation in a larger number of areas.  Custom casings, such as size, design and color, are also available from IEE.

ScanVue2D supports standard 802.11 b/g/n RF technology, the most current available.  The industry-standard 5.7" QVGA display offers enhanced color and image clarity via the 320x240 pixel resolution.  In addition to 1D and 2D scanning, ScanVue2D quickly and accurately reads QR, Micro CR and postal codes. 

For more information call 800-422-0867, visit, or e-mail:

For high res download and full text:

For more news releases:

Subscribe to IEE's RSS feed:

Follow us on Twitter: IEEdisplays

Follow us on LinkedIn: Industrial Electronic Engineers

Become a fan of IEE:

UPCOMING TRADESHOW: RSPA RetailNOW 2012; Booth 339; July 29-August 1, 2012; Las Vegas, NV

About IEE:
IEE's legacy began in 1946 with the development and manufacture of cutting-edge defense displays for the United States military.  Building on the proven, rugged display technologies for which it is renown, IEE also develops reliable, durable and cost-effective displays for the retail and industrial environments.

IEE provides the most advanced retail displays, from customer pole displays available with the largest number of languages and emulation modes for flexible implementation, to full-featured POS scanners that go beyond simple price verification to provide an interactive in-store customer experience.

The company is also forging the path for 3D imaging in retail displays and is constantly evolving its sunlight-readable, touch-screen outdoor kiosks that come in screen sizes up to 19". All design, development and manufacturing is housed in IEE's Van Nuys, Calif. headquarters.


Copyright 2012 PR Newswire. All Rights Reserved