New Thermal Printer Line Inspires Impressive Channel Program

With the recent launch of Source Technologies' new line of thermal barcode printers comes an equally dynamic Partner Program; one that is simple to understand and offers advantageous support and resources without complex requirements or demanding commitments. The program focuses on opportunities for organizations to expand their offerings with some of the newest products available in today's AIDC industry.

"As we developed a business plan for our new line of thermal printers, it was obvious we would have to include a Partner Program that would boost a Partner's revenue and market share, but also upholds our opinion that the success of our channel is imperative to the growth of our company," said Shannon Gardner, Director of Marketing. "Joint marketing initiatives aren't enough to make a program appealing these days, but a reliable product that initiates a truly distinctive approach to thermal printing, is. We've just introduced a new way of thinking when it comes to thermal printing. So, our Partner Program was designed to immerse the channel in our organization's bold attitude of what was once good enough really isn't anymore."

To give Partners a true edge, the program incorporates:

• Innovative New Products
• Product and Market Training
• Loyalty Rewards
• Joint Promotions
• Dedicated Account Managers
• Competitive Analysis
• Exclusive On-line Resource Center

"The full support of the company is behind this program which is evident in the level of commitment of everyone involved from Order Entry, Technical Support and Manufacturing to Senior Executives." Keith Hamilton, Senior VP of Sales explains, "We've really put a focus on changing the approach of the company to reflect our channel-centric philosophy. With our high concentration of AIDC experts, who've spent the past several years sharing their understanding of the market with our entire organization, we've positioned Source Technologies for growth and plan to meet our objectives through a partner program that ensures mutual success."

About Source Technologies
Celebrating 25 years of innovation, Source Technologies, an industry leader of specialized printing solutions, develops products for global markets including warehousing and distribution, finance, healthcare, transportation and logistics, and retail. Solutions include thermal barcode and receipt printers, MICR laser printers for the on-demand printing of negotiable documents, secure data printers and distribution software. Engineered for ease-of-use and reliability, our business solutions are impactful to organizations aspiring to streamline operations and increase efficiency.

SOURCE: Source Technologies, LLC