Guest Opinion: Not All Mobile POS Is Created Equal
By Dax Dasilva, CEO, LightSpeed
According to the Boston Retail Partners 12th Annual POS survey, released in January 2011, nearly 60% of retailers surveyed are increasing their spending on mobile solutions this year. In its survey, "Retailers Target POS Mobility for Engagement, Interactivity, and Revenue," technology analyst firm Aberdeen Group reported that 65% of retailers surveyed identified POS mobility as a top initiative to deliver a personalized and interactive in-store experience for consumers. The 2011 National Retail Federation conference was packed with mobile offerings. Big name retailers like Old Navy, Urban Outfitters, and Walgreens have deployed, or are in the process of deploying, mobile point of sale systems. But mobile POS is not just for big box stores, and the increased interest in mobile systems presents resellers with many exciting opportunities for their retail customers, no matter their size.