Industry veteran to lead company’s marketing strategy and managed print services business throughout North America
OKI Data Americas announces the promotion of Carl Taylor to Vice President of Marketing for North America. In this role, Taylor is responsible for all aspects of the company’s product and industry marketing initiatives, including: channel marketing, market research, product planning, consumables marketing and marketing communications. In addition, he is also responsible for the organization’s Managed Print Services operations and marketing.
Since joining OKI Data in 1996, Taylor has held progressive positions in the organization’s marketing and sales group, including Director of Business Operations and Sales Process, Director of Product and Industry Marketing and, most recently, Director of Marketing for North America.
“Carl Taylor has been with OKI Data Americas for seventeen years, and we are pleased to see the continuation of his professional development within our organization,” said Mitsuaki Takahara, Executive Vice President of Oki Data Americas, Inc. “He will continue to drive the company’s overall marketing strategy in the delivery of innovative, reliable and award-winning printing solutions throughout North America.”
Taylor holds a Bachelor of Science degree in Management with a minor in Marketing from Rutgers University School of Business, and earned an MBA from Drexel University with a concentration in Marketing.
OKI products are built on a history rich in leadership and innovation, originating with its parent company, OKI Data Corporation. Most of OKI’s color printing solutions feature Single Pass Color as well as proprietary digital LED and HD Color technologies. These technologies allow OKI Data Americas to manufacture products that require fewer moving parts for increased reliability, greater media handling versatility and outstanding color output quality.
OKI provides live, toll-free technical support 24 hours a day, seven days a week, 365 days a year, with agents based in North America. In addition, OKI live chat feature is available to customers within the US and Canada seeking online support on weekdays during normal business hours within the Eastern time zone.
About OKI Data Americas
OKI Data Americas, headquartered in Mount Laurel, NJ, and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized solutions under the OKI® brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers, thermal label printers and POS printers, as well as a full line of options, accessories and consumables. Utilizing Genuine OKI toner ensures consistent, reliable and high-quality output that maximizes performance. OKI Data Americas also serves the graphic arts & production market with the OKI proColor™ Series. In addition, OKI offers a full portfolio of products built to optimize managed print engagements. OKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. The company's innovative technology is backed by Tokyo-based parent company OKI Electric Industry, a leader in telecom, infrastructure and mechatronics systems; and an approximately $4.9 billion multinational corporation according to its FY 2012 financial reporting. Keeping its customers' needs top of mind, OKI Data Americas is ISO 9001:2008 certified and offers a selection of ENERGY STAR® certified products.
 Available in the U.S. and Canada.
SOURCE: OKI Data Americas