News | May 29, 2012

Panasonic Becomes a BroadSoft Premier Access Solutions Partner

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Panasonic Strengthens Its Relationship with BroadSoft, Joining the BroadSoft Premier Access Solutions Program to Simplify Processes for Carriers Offering Hosted Services


Secaucus, NJ – Panasonic, the leader in the business telephony market*, today announced that it has entered into an agreement with BroadSoft, Inc., the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol, or IP networks. Under the agreement, Panasonic and BroadSoft will work closely together on the interoperability of their products to allow, among other things, pre-integrated SIP telephony solutions for hosted VoIP applications.

BroadSoft’s Premier Access Solutions program aims to simplify and streamline the service planning and delivery process for carriers offering hosted services by creating integrated access solutions. BroadSoft has brought together industry-leading access equipment vendors to collaborate and build best-of-breed access solutions that: shorten time to market for new service offerings; bring network features to the customer as quickly as possible; simplify the design and integration of a service provider’s hosted VoIP applications network; reduce support costs with pre-integrated solutions; and increase customer satisfaction by offering the latest productivity-enhancing features. 

“Panasonic offers flexible, reliable and cost-effective communication solutions to fill a business’ communication needs,” said Bill Savino, Marketing Manager for business communication solutions at Panasonic. “By working with BroadSoft to create simplified service solutions, Panasonic is providing outstanding SIP telephony solutions to fit the needs of businesses, both large and small, across the nation.” 

Each Premier Access Solution is tied to a specific BroadWorks configuration and equipment set from BroadSoft partners and a full solution includes various access components which consist of: Session Border Controllers, Enterprise Edge Devices, IP Phones and Access Gateways.  

Panasonic’s entire range of SIP-based telephones will become an essential communication tool in pre-integrated solutions from BroadSoft. The Panasonic SIP Cordless Phones Systems boast outstanding voice quality and a range of productivity-boosting options in a feature-rich desk phone replacement. DECT 6.0 ensures no interference with wireless networks, and the convenient cordless design eliminates the need to run dedicated network wiring to each employee workstation. 

“We have a long-standing relationship with Panasonic, and this agreement expands our joint capabilities to enable enterprises with innovative, hosted communications services to meet their needs to connect and collaborate effectively,” said Steve Kaish, vice president, business development, BroadSoft. “We look forward to continued collaboration with Panasonic to enable our service provider customers to extend their offerings.”

The Panasonic TGP series SIP Phone System is a small business communications solution that offers the flexibility of convenient expansion to scale as a company grows. The KX-TGP500 system features a wall-mountable base unit and one cordless handset. Expandable up to six DECT 6.0 cordless handsets, the model supports up to eight phone numbers and three simultaneous calls. It boasts Wide Band Audio (G.722) and 5 hours Talk Time, 10 days Standby. Its elegant design features a white backlit large LCD on the handset and a handset locator button on the base unit. The KX-TGP550 model has all the features and benefits of the KX-TGP500 and adds a corded base unit with a large white backlit LCD, a hands-free speaker phone, handset call button on the base unit, and one-touch call transfer with busy lamp indication. 

*For full calendar year of 2011 in North America. By the Parsippany, NJ based information technology market research firm T3i Group. Defined by T3i Group as the sum of key/hybrid, PBX, and IP-PBX business phone systems with 2-40 extensions. For full calendar year of 2010 globally. By the UK-based market research firm MZA Ltd. Defined by MZA as the Corded PBX/IP PBX systems under 100 category. 

Panasonic Solutions for Business
Built on a celebrated engineering foundation, Panasonic architects business technology solutions that help build a better world. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to help them acquire, manage and interpret the information that drives innovation. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, high definition visual conferencing, visual communications (professional projectors, displays, digital signage) and HD and 3D video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC).  

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at www.panasonic.com.

About Panasonic Corporation of North America
Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC), and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations.  Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking (http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2011-Report/BestGlobalGreenBrandsTable-2011.aspx).  As part of its continuing efforts to reduce its carbon footprint, Panasonic Corporation of North America will relocate its operations to a new eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in 2013. Information about Panasonic Eco Ideas initiatives is available at http://panasonic.net/eco/ecoideas/. Information about Panasonic and its products is available at www.panasonic.com. Additional company information for journalists is also available at www.panasonic.com/pressroom.

About BroadSoft:
BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol, or IP network.  The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private brand exchanges, video calling, text messaging and converged mobile and fixed-line services.

SOURCE: Panasonic

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