By Dave Crilley, VP of Marketing at Tely Labs
Interest in videoconferencing and telepresence solutions has been reignited in the past 18 months by a new wave of technology and delivery mechanisms. Unlike the expensive, complex, traditional offerings, this generation’s systems are easy, affordable, interoperable, cloud-based, and mobile-friendly. In other words, the videoconferencing market is undergoing a fundamental democratization driven by innovative new technology.
This is driving a significant growth in unit sales of less expensive offerings, and opening the market to a huge tranche of previously-excluded users and service providers. Nevertheless, there is still a lack of videoconferencing awareness among SMBs and their service providers. SMBs have never been in a better position to take advantage of the innovative solutions now coming onto the market that overturn barriers such as cost, “closed” systems, limited functionally, and difficulty of operation.
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