Reverse Engineering The Sales FunnelSource: CharTec
We at CharTec recommend "verticalizing" your marketing (picking one or two industries to focus your efforts on) for two reasons:
- You have a clearer focus. Rather than going after every fish in the sea, you can focus your efforts, focus your messaging and, in turn, be significantly more effective.
- You can reverse engineer your funnel.
Reverse engineering your funnel is key in knowing how many prospects you need to reach your revenue goals. Now, if you don't have a revenue goal or growth goal for 2014, you can stop reading right here and go back to completely winging it. Please let us know how that works out for you. In our experience, without goals and planning you will never be as successful as you could be. For those that have a goal in mind, reverse engineering your funnel is definitely one way to get you there.
Download this white paper below to learn more.