Guest Column: Selling Storage Software In A Troubled Economy

By Ken Horner, SVP, corporate development and strategy, BakBone

While budgets are shrinking and many organizations are faced with difficult cutbacks, there is one element of business world continues to grow exponentially - data. Digital data, the lifeblood of organizations' knowledge base and source of revenue generation, doesn't slow down because IT budgets are trimmed or a company is faced with staff cutbacks. These unfortunate circumstances can make managing, protecting, and implementing new technologies around this data overwhelming and difficult.