White Paper

White Paper: 10 Sneaky Things A Spammer Will Do

Yes, spammers can make money with email spam. Most spammers are just sales people looking for an avenue to sell their products or services. Sending out email is cheap and believe it or not some people do respond to their spam advertisements. It only takes a few people to respond to a spam ad to make it profitable for the spammer—so the game is to reach as many people as possible with the spam message to increase the odds of finding a few respondents.

Reaching the Right People
With spammers using the "shotgun" approach to marketing (shoot at everything and you'll hit something) the increase in spam messages makes sense. Also, to improve their chances, spammers are constantly working to improve their effectiveness at getting past spam filters. Let's take a look at a few of the tricks that spammers use to improve their odds of reaching their target audience.

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