By Mitchell Cobrin, CEO, AnywhereCommerce
SMBs and individual entrepreneurs usually possess the agility and flexibility to adopt emerging technologies and trends that can help give them a competitive edge. The excitement that comes with early adoption — and keeping ahead of sometimes larger competitors with more dominant brand presences and more expansive marketing budgets — is, however, not without risk. With proper planning and execution, establishing this lead can bear significant fruit. For the reseller focused on the SMB market, this thirst for staying one step ahead of the pack can represent an opportunity to forge an ongoing customer relationship that can continue to bear fruit as new technologies and trends enter the market.
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