Software Developers Gain Unique Value-Add Tied To Merchant ProcessingSource: Cynergy Data
DonateWiseNOW is a first-to-market technology enabling micro-donations during card transactions at the POS for SMB merchants. For software developers, this functionality is a way to differentiate and earn additional recurring revenue from donations made.
What makes DonateWiseNow unique?
DonateWiseNow (DWN) is a first-to-market technology enabling micro-donations during card transactions at the point of sale. It is specifically built for small and mid-size merchants. Currently large retailers enable donations at the POS with a focus on one charity, and varying degrees of signature pad capability. With DWN, merchants can choose to lodge up to 9 charities on the signature pad and easily rotate the choice to avoid donor fatigue. The signature pad enables discreet donations with no solicitation required by employees.
Consumers can donate a small amount such as $1 or $3, or ‘round-up’ their purchase amount. DonateWiseNow is registered and bonded in all 50 states as an authorized third party fundraiser- a requirement for cause-related marketing endeavors. Any charity a merchant would like to support can be added as long as they are a reputable 501(c)3. DonateWiseNow is scalable across the country through both stand- alone terminals and integrated solutions.
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