Solutions Provider Lands RFID/Payment Processing Project
By Pedro Pereira, Business Solutions magazine
A solution that allows fast-food orders to be paid for using toll tags is quickly leading to additional sales for this solutions provider/ISV (independent software vendor).
If an electronic tag on a car windshield can pay road tolls, it should be able to pay for fast-food orders at the drive-through. It would speed up payments and, by capturing information about the tag owner, allow order takers to personalize service.
That’s what Eli Grinvald, president of solutions provider and ISV iDriveThru.com, reasoned, but to test his concept, he needed a willing customer. A franchisee that owns 21 fast-food locations in the New York-New Jersey area agreed to pilot his application, which leverages POS and payment verification systems to accept payments through in-vehicle toll tags.