Steve Madden Partners With MICROS For Omni-Channel Retail Solution
Improved customer experience and insights with new e-commerce, cloud POS, OMS and CRM solutions
MICROS Systems, Inc., a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce itstechnology partnership with footwear and accessories retailer Steve Madden. The solutions that MICROS is offering includee-commerce, order management, customer relationship management, and cloud point-of-service.
By utilizing the MICROS omni-channel product suite, Steve Madden will increase traffic and conversion in both its online and mobile channels. Using MICROS’s customer relationship management and order management solutions in tandem, will provide a seamless customer experience.
“One major factor for us when selecting a provider was ensuring that we are providing a consistent experience for our customers across every touch point,” stated Mark Friedman, President of E-Commerce for Steve Madden. “We looked at our business as a whole; through the eyes of our consumers and how they shop. Regardless of how they interact with us, our customers expect the same high level of service. With these solutions from MICROS, we can now deliver it.”
Demonstrating a commitment to innovation and cutting edge technology, Steve Madden will be reinvigorating its e-commerce presence and launching Cloud POS, and leading the way for other major retailers.
“We see great potential in both online and mobile growth and this technology will enable us to better facilitate those goals,” said Friedman.
Steve Madden is scheduled to go live in September 2013, in preparation for a profitable holiday season.
“More and more retailers are viewing their business goals in terms of overall commerce, instead of as individual solutions,” stated John Gularson, Executive Vice President at MICROS. “Steve Madden’s adoption of the industry’s latest technology will position itas a retail leader with a commitment to the customer experience.”
About Steve Madden
Steve Madden designs, sources and markets fashion-forward footwear and accessories for women, men and children. In addition to marketing products under its owned brands including Steve Madden, Steven by Steve Madden, Madden Girl, Freebird by Steven, Stevies, Betsey Johnson, Betseyville, Report Signature, Report, Big Buddha, Wild Pair, Cejon and Mad Love, the Company is the licensee of various brands, including Olsenboye for footwear, handbags and belts and Elizabeth and James, Superga, l.e.i. and GLO for footwear. The Company also designs and sources products under private label brand names for various retailers. The Company's wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. The Company also operates 110 retail stores (including the Company's three online stores). The Company licenses certain of its brands to third parties for the marketing and sale of certain products, including for ready-to-wear, outerwear, intimate apparel, eyewear, hosiery, jewelry, fragrance, luggage and bedding and bath products.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 370,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions for more than 30,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality for more than 150,000 retail stores worldwide and 17,000 Fuel and Convenience stores. MICROS stock is traded through NASDAQ under the symbol MCRS. For more information, visit www.micros.com.
SOURCE: MICROS Systems, Inc.