At NRF’s BIG Show, LPRC Survey Shows Continued Market Shift to IP Video Surveillance in Retail with Intelligent Video Analytics and Business Systems Integration as Driving Trends
CHELMSFORD, Mass. and NRF BIG Show, NY (booth #943) – Axis Communications, the global leader in network video, today announced the results of the Loss Prevention Research Council’s (LPRC) “CCTV in Retail 2012” report at the National Retail Federation’s (NRF) BIG Show in New York City (booth #943). The survey, commissioned by Axis in October 2012, shows the increased adoption of IP-based video surveillance technology by retail organizations and their growing interest in cross-functional uses of digital video systems, such as video analytics and point of sales (POS) integration for improved sales, marketing and operations.
For the “CCTV in Retail 2012” report, loss prevention (LP) executives from 47 national and regional retailers completed an online survey about their company’s use of video surveillance, perceptions about the effects of video surveillance and the additional uses of IP-based digital systems beyond security and LP. All companies surveyed currently use video surveillance in their stores, with nearly 64 percent of stores having some form of IP-connected system.
This survey followed a similar LPRC study from 2010, which reported that only 31.3 percent of respondents had IP cameras or a combination of IP/analog in their stores. Additionally, the use and awareness of intelligent applications for purposes beyond security and LP has grown. The high-level results of the “CCTV in Retail 2012” report include:
Migration to IP Video:
Intelligent Video for Sales, Marketing and Operational Efficiency:
Another interesting stat that emerged from the findings was that nearly three-quarters of executives use covert cameras for LP.
“Our most recent survey of leading retail Asset Protection decision-makers indicates the wants are driving the needs for retail video surveillance, as intelligent applications and additional uses of video are opening new doors for the shift to IP solutions,” said Dr. Read Hayes, director, LPRC, and a Research Scientist at the University of Florida. “Retail executives are telling us IP video gives them greater resolution, flexibility and a much better future upgrade path.”
“The need for cameras in stores for LP and security is a given. It’s the cross-functional uses of digital IP video that will propel the industry into the next phase of retail surveillance,” said Jackie Andersen, business development manager for retail, Axis Communications, Inc. “There are many greenfield opportunities ranging from IP migration strategies [video encoder solutions, hosted video, edge storage, etc.] to looping in POS and video analytics data that are taking IP video mainstream for retailers with a quantifiable impact on sales and operations.”
Axis Communications, along with its software and analytic partners, will showcase intelligent IP video surveillance solutions at the NRF BIG Show in booth #943 from January 14-15. Spokespeople will be on hand to discuss full survey results as well as today’s leading LP and video surveillance trends.
Note to editors: About one-half of respondents work for a retailer that operated more than 500 stores, while nearly one-third operated between 101 and 500 stores. A further breakdown of the respondents, including average store size and retail category, can be found in the Executive Summary. For more details or complete results, contact Domenic Locapo at firstname.lastname@example.org.
About Axis Communications
As the market leader in network video, Axis is leading the way to a smarter, safer, more secure world – driving the shift from analog to digital video surveillance. Offering network video solutions for professional installations, Axis’ products and solutions are based on an innovative, open technology platform.
Axis has more than 1,300 dedicated employees in 40 locations around the world and cooperates with partners covering 179 countries. Founded in 1984, Axis is a Sweden-based IT company listed on NASDAQ OMX Stockholm under the ticker AXIS. For more information about Axis, please visit our website www.axis.com.
SOURCE: Axis Communications