Take Your All-In-One Expertise To New Markets

Mark Mendenhall, the President of Elo TouchSystems, talks with Jameson Publishing and Business Solutions President Jim Roddy in this exclusive Executive-To-Executive interview. In this interview, Mendenhall discusses emerging markets beyond retail for all-in-one products and outlines actions for VARs and ISVs to take full advantage of these trends, especially in healthcare. Also, he details how all-in-one VARs can increase their sales thanks to recent advancements in digital signage.

"The cafeterias and the gift shops in the hospitals and senior centers are a fraction of the applications that (VARs) can actually end up selling into," Mendenhall says. "Where you really want to get into is how do you get a product and a service at every bed, at every point of customer interaction or patient interaction. There's far more of those applications -- whether it's patient entertainment or doctor information or patient service records -- that occur within a hospital than just in the cafeteria and gift center."