The Key To Creating Synergy With Channel Partners: How To Maximize Opportunities With CO-OP/MDF

Each year, manufacturers spend billions of dollars into creating Co-op/MDF opportunities for channel partners. Disturbingly, however, nearly half of incentive fund opportunities go unused.

This is a significant amount of money.

There are many suggestions as to why channel driven producers and manufacturers
fail to motivate their partner network with co-marketing opportunities. Certainly,
providing rationale into this subject is relative to the situation (i.e., marketing
experience, labor, financial stability, etc). However, our research concludes that nearly all Co-op/MDF incentive opportunities that fail possess several in common.