White Paper | August 7, 2014

The Top 5 Sources for Lead Acquisition

Source: CharTec
Sources for Lead Acquisition

From CEOs who aren’t using marketing to grow their business, we often hear the same reasons why: lack of time, lack of money, not sure where to start, stuck in the technical part of the business, wearing too many other hats, the list goes on and on. Coupled with not knowing where to start, the category of not having a list to actually market to, is a major complaint that we’ve heard from many an IT business owner. It makes a lot of sense really. You can have access to all of the content in the world, but if you don’t have any leads to actually market to, then there’s no point in marketing.

With that said, we have compiled a list of our top five sources for getting a lead list.

1. Referrals: By far and away, a referral is the best lead. But we all know that referrals aren’t an unceasing fountain, so you can’t rely on them solely. Increase your referrals by finding a way to manufacture them. Instead of just a gracious thank you and an occasional comment directed to your clients to please talk to their friends on your behalf, create a referral program and market it to your current clients or vendors. Consider making this a tiered program, where you reward them not just for giving you a name, but give them bigger and better rewards if they help you advance that lead down the funnel.

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