By Gennifer Biggs, security, storage, and managed services editor
With the release of Tigerpaw Version 11 under their belt, the Tigerpaw team of Ginger Clay, marketing director, and Joe Danner, business process consultant, was talking about converging markets and opportunities for MSPs and VARs in a variety of industry verticals while at the N-able Partner Summit.
"Our product is not just managed services, and that is why we see a great opportunity for Tigerpaw and its partners," explains Clay. "We want to be much more than a software tool, we want to be a business tool, and that is why we talking about converging markets and the four pillars of successful business." (Click here to read more about the four pillars.) Clay explains that Tigerpaw is committed to helping its partners grow stronger IT businesses, and it is excited to share new IT market opportunities with those partners as converging technologies bring more tech opportunities to networking and general computing VARs. For example, physical security and AV markets are opening up to the IT channel as those solutions become dependent on the Internet and the IT network.
Clay and Danner explained that with more business-critical applications hitting the IT network, it makes sense that a business automation tool must provide support for a variety of business types, well beyond the traditional SMB market served by MSPs. "We have the full CRM tool in the front, plus the backend tools of a PSA, but we are different in that we offer enterprise resource planning (ERP) tools," says Danner, because that key difference allows Tigerpaw to move more easily between technology verticals, such as managed services, POS, and telecommunications.