Top 5 Tips For Developing A Customer Satisfaction Survey

By Peter Oxley, Vice President of Marketing, ResponseTek

 “How satisfied are you with the service you received?"

It’s an age old question companies ask their customers year after year. But, as a consumer, does it really mean anything to you? More importantly, does it make you feel like the company actually cares about you?

Measuring customer satisfaction isn’t easy, but businesses with customer experience management (CEM) programs have made the process simpler by adding targeted strategies to their surveys. These strategies draw out only the most useful and relevant feedback from consumers, so effective plans and actions can be put in place to improve company services, resolution procedures, and employee training.

That brings us to the big question, what are good strategies for developing useful customer satisfaction surveys?

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