Trends That Are Driving Healthcare IT Revenue Opportunities

By Jackie Horn, Marketing Director, Information Management Division, Kodak Alaris

Financial analysts have once again identified healthcare as a leading growth market for 2015. Government-driven IT requirements continue to push healthcare providers to comply, creating opportunities for VARs and ISVs to sell software, hardware, and services to a wide range of healthcare facilities to support their implementations. The most attractive opportunities for solution providers in 2015 are as follows:

• Providing tools that help enable Direct Messaging and Meaningful Use (MU) compliance
  Many patient record management systems don’t meet the “interoperability” requirements outlined by the federal government — meaning electronic medical record (EMR) systems are still unable to efficiently and securely interface with systems outside of healthcare provider communities. Medical practices, hospitals, long- and short-term care facilities, and clinics not associated with established healthcare community EMR systems are challenged to comply. They are forced to communicate, as outsiders, via fax or manually delivered electronic/scanned files. This limitation directly effects patient volume and satisfaction, negatively impacting bottom-line revenue. Direct messaging is a new secure method that uses Direct framework standards to enable all providers to securely send and exchange patient information. Direct messaging includes scanning and converting patient records into electronic format. This new communication method lets providers efficiently transmit referrals and transition patient care, which helps keep patients satisfied while increasing opportunities to sustain and grow revenue.

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