Undeniable Proof You Should Sell Payment Processing

By The Business Solutions Network

Having interviewed a number of POS (point of sale) VARs, software developers, and payment processing companies, I'm confident in stating that POS VARs are in a great position to secure merchant processing business from their customers. In fact, I covered just that topic in a recent blog post, "Are POS VARs Missing Out On Payment Processing Revenue?"

It's one thing for me to be proclaiming that POS VARs are a threat to the status quo sale model in payment processing. My articles become more compelling with testimonials from real POS VARs. Add in the thoughts of some payment processing companies and hopefully POS VARs start to realize this is legit.

How about this for compelling? Digital Transactions magazine featured in its March 2012 issue an article titled "Want to Work with a VAR? Get in Line." In the article, the author provides readers in the merchant processing world with the current landscape of payment processing concerning VARs and ISVs (independent software vendors). The article's author, Peter Lucas, makes a lot of great points supporting the notion that VARs hold a unique and powerful sales position. One, in the opening section, sets the tone for the article:

[quote]How times have changed. Today, it is processors seeking out relationships with VARs that can help them sign and retain merchants. And because payments now is an integrated component of the merchant's software platform, as opposed to being a standalone component, some processors are willing to pay VARs a hefty cut of their transaction fees...,[/quote]

So, if you're a POS VAR not yet selling merchant processing to your customers, you've got me, many of your peers, many processing companies, and now one of the publications dedicated to ISOs and agents telling you that you can be hot stuff in this business. What are you waiting for?

Photo: Andres Rueda