Understanding The Complexity Of Digital Signage Solutions

VARs are seeing increasing demand for digital signage solutions across private and commercial sectors, including retail, restaurant, hospitality, and government. With a global market projected to reach $44.84 billion by 2030, if digital signage isn’t currently on your line card moving into 2023, it’s likely an opportunity missed.

These systems for displaying dynamic advertisements and information, including video streaming, are not only cost-effective and versatile, but their diversity of installation has propelled the solutions forward into retail stores, public centers, college campuses, restaurants, airports, and other locations.

When considering digital signage solutions for your client use cases, it’s important to understand not only the key components of a total solution but also challenges and how to overcome them.

Digital Signage Software

Digital signage solutions are much more than the display screen advertising of six years ago. Most notably, the software has evolved beyond one-way information dissemination to be an interactive and immersive tool that engages an audience.

Take, for example, the World War II museum in New Orleans that tailors displays through the use of RFID to allow visitors to choose a person in history’s story and follow it throughout the entire museum. In this way, digital signage solutions become a tool for guiding visitors through the remarkable lives of heroes in a way that is interactive and gives the visitor control of the experience.