Guest Column | August 23, 2011

Vendor Insight: M2M Is An Idea Retailers Are Coming To Love

Vendor Insight: M2M Is An Idea Retailers Are Coming To Love

By Danny Bowman, Sprint

By itself, the term M2M won't send consumers rushing to buy, but mixed with a savvy operator's expertise and imagination, it can be a treasure trove of compelling opportunities for retail operations of all kinds.

To understand M2M, imagine a wireless connection to practically any electronic device you can name. Those devices are countless, but I want to focus here on connected video cameras, digital signs, and embedded chips.

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