VeriFone Expands Way2ride Mobile App To Philadelphia Taxis

Sound-based mobile app from VeriFone enables passengers to pay for taxi cab fare with a tap of their smartphones

VeriFone Systems, Inc. announced recently that taxi passengers in Philadelphia can now use Way2ride, VeriFone’s award-winning sound-based mobile app for proximity payments, to quickly, easily and securely pay for taxi rides with a tap of their smartphones.

Way2ride makes the taxi experience faster and easier for passengers in Philadelphia by enabling them to tap and pay for cab fares in 1,400 of the 1,600 taxi cabs currently operating in the city. Passengers can easily download the free Way2ride app to their iOS or Android smartphones online from the App Store, Google Play or way2ride.com—even during their ride—and pre-load payment information and preferred tip amounts. Digital receipts are immediately emailed to the passenger and stored in the app and online portal for easy access and expensing of business trips.

“The launch of Way2ride in nearly every cab operating in the city of Philadelphia is a result of the considerable success it has experienced following the app’s initial launch in New York City,” said Amos Tamam, senior vice president of Taxi Systems for VeriFone.

Since its October 2013 debut, Way2ride is now accepted by more than 11,000 NYC yellow taxis and green “borough taxis,” and it has been used to complete more than 500,000 mobile transactions.

“Way2ride makes every taxi ride better,” said Tamam. “The convenience it provides, including the ability to retrieve lost property with the tap of a button, will benefit passengers and drivers alike in a city as large as Philadelphia, which thrives on speed.”

After the Philadelphia launch, VeriFone will continue expanding Way2ride acceptance throughout its network of more than 70,000 payment-enabled taxis worldwide.

Way2ride is built on VeriFone’s open API cloud platform, which allows developers to easily create apps with secure payment, messaging and other value-added services leveraging VeriFone’s secure mobile commerce network.

Recently, Way2ride won the 2014 CNP (CardNotPresent) Customer Choice Award in the Best Alternative Payment Solution category as well as the 2014 Appy Award for Best Mobile Payments. The app was also selected by The 2014 American Business Awards (ABA) as a Stevie® Award finalist in the New Product or Service of the Year – Transportation category. Winners in each category will be announced at the ABA awards ceremony in September.

About VeriFone Systems, Inc.

VeriFone Systems, Inc. (“VeriFone”) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide. For more information, visit www.verifone.com.