Why March 19 Is The Most Important Date Not On Your Business' Calendar

By John Oechsle, President and CEO, Swiftpage

Let’s face it — you can work hard, have a great team, and offer great products or services, but it’s ultimately your customers who keep the business going and growing. While this has always been true, today’s technology is enabling an unparalleled awareness of customer centricity for small businesses. In fact, Walker Consulting predicts that in the next few years the most successful businesses won’t be winning based on price or products, but on their ability to deliver amazing customer experiences.

In light of this, it seems rather remarkable that — despite the myriad of national holidays that have been established to celebrate pretty much everything (National Earmuff Day?) — there’s no national holiday that’s specifically about celebrating the customer. After all, what better way to show your recognition and appreciation of those who support your business than by embracing a day that’s all about them? Luckily, the international business community has got a handle on it.

March 19 is International Client’s Day, an unofficial holiday (which originated in Lithuania and Russia) that I’m hoping will gain greater popularity around the world. This holiday acknowledges customers are the foundation of every business — big or small — and encourages organizations to find creative ways to show their gratitude. With just a few weeks left to plan, what can you do to show your appreciation? Here are a few simple ideas...