Why VARs Should Set Their Sights On SMBs
The SMB market is huge, technology has never been better, and budgets are there for the taking.
If you cater to the SMB market, make sure you’re selling the following technologies. Why? The market is ripe (a study by analyst group Gartner reveals that the SMB market is projected to surpass the $1 trillion mark in IT spending by 2015, representing 44 percent of total IT spend worldwide), and the price and capabilities of the technologies are right. Bob Stegner, senior VP of marketing, North America, for SYNNEX Corp., says that the current health of the SMB market from a potential IT spend perspective is very strong. “The IDC estimates that spending will reach all tech categories, with telecommunications equipment, packaged software, and IT services seeing the greatest growth in 2014,” he says. “The ‘S’ in SMB will grow 69 percent Q1 2014 over Q1 2013. Overall, the IDC estimates that SMB IT spending will increase 5.1 percent over 2013, reaching $560 billion.” Again, everything’s right for big sales.