You Probably Aren't As Unique As You Think
What makes you and your company different? Is it your people? Is it how much you care about your customers? Is it all the training you have and industry certifications? Is it the solutions you offer?
I ask this question during many interviews with solutions providers. Despite the interviewees being in earnest when they answer, their responses are seldom original. That is, they really aren’t very different. Most likely, your company really isn’t that different from the competition.