Magazine Article | January 1, 2017

You're A Recurring Revenue Believer… Now What?

By Jay McCall

Four MSPs (managed services providers) share marketing and customer retention tips that have made the biggest impacts on their companies’ success.

Lots of break-fix VARs would prefer to exchange their unpredictable sales cycles for the stability of a managed services business, but there are a lot of changes that have to happen before that goal can become a reality. The sales model and marketing strategies are much different in a managed services business. And, employee turnover and customer churn can offset any benefit gains if the transition is not handled properly.