Your Customer's Big Data Is Getting Bigger: Help Them Get The Basics Right Today

By Simon Bain, CEO, SearchYourCloud

The promise of Big Data is that it will reveal insights into a company’s marketing, customers, and products that will help drive big sales. That’s why many of your customers have embraced the Big Data trend to grow their market share and stay competitive.  So where do you, as a reseller, come in?

Big Data is really just an all-encompassing term for large volumes of data generated from traditional and digital sources. From inside and outside of a company, it is used as a basis to make business decisions. This information can be everything from web history, emails, and documents to transactions, contracts and CRM (customer relationship management) systems. Simply put, Big Data is all of the content and information developed during the normal conducting of an organization’s daily business. This information holds a wealth of material, but often companies don’t know the value this data holds or have the tools to turn it into a profit. Until now, the majority of market focus on Big Data has been on development of analytics, which serves marketing and financial purposes; it fails to take into account the accuracy of what these analytics actually mean or how to use this information to benefit a company’s success.

The big issue is that when you look at Big Data, it can actually be larger than the actual data you need once you look at customer preferences, usage statistics of your products and services, etc. the list just gets longer and longer. Remember the old adage, “You can make statistics mean anything you want?” Well, add millions or even billions of data points and then create your statistics and they will say whatever you have told them to say. Set your proof points to be “x” and you will get enough of them to prove it.  Essentially, you can make the stats prove anything you’re seeking because the data universe is so large.

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