General Computing Executive Commentary
The Real Secret To Getting More Prospects To Do Business With You
Robin Robins of Technology Marketing Toolkit shares a story that illustrates the key to standing out among your competitors.
5 SaaS Companies To Watch
Dina Moskowitz, CEO and Founder of SaaSMAX, highlights a few “under-the radar” and more specialized SaaS solutions that are growing and attracting interest.
Partners, Vendors See Channel Conflict Differently
Vendors acknowledge channel conflict is a persistent challenge in their partner relations, but they don’t nearly believe the problem is as severe as solutions providers, according to a new study by The 2112 Group.
How To Make An Informed Choice: Public Or Private Cloud?
If you are interested in cloud storage, there are numerous things you are going to need to know before you attempt to crossover. Andrew Calore, account executive with BCI Computers and ASCII Group member, says a good place to start is the differences of private and public cloud services.
Channel Sales Vendor/Partner Relationships: Part 2
In this second of five articles in the series, Dede Haas, channel sales strategies with DLH Services, asks if the relationship is truly a partnership — or is it all about the vendor?
How Social Media Is Killing Your Sales
Clint Hofer, owner of Slingfly Media, explores the problems that can arise when VARs and resellers spend so much time on social media that they neglect their core online marketing and confuse priorities.
Four Ways To Minimize The Threat Of Data Breaches
Reyna Thompson, VP of CONVERGESolv Secure Networking for SYNNEX, lists four easy ways to minimize your organization’s chances of being hacked.
Four Reasons Why Selling Physical Security Makes Sense
Many traditional resellers might be overlooking the growing opportunities surrounding physical security and IP surveillance. Tom Burns, director of physical security for Ingram Micro, says they can add a profitable new dimension to their businesses if they take a deeper look at the new realities shaping the market. He lists four ways security technology is driving ROI for the channel.
Channel Vendor/Partner Relationships: How Opposites Attract And Stay Together — Or Not, Part 1
If a channel sales partnership is to be successful, it’s all about the relationship between the vendor and the partner. There can be all kinds of fancy channel programs and spiffs, but if the channel partner does not feel treated as a legitimate business partner, the partnership will not work. In this first of five articles in the series, Dede Haas, channel sales strategist with DLH Serices asks, "Is it love at first sight? "
Why Doing It Yourself Is More Pain And Less Profit
Many people figure it must be easier to build capabilities rather than buy them. For some, this may hold true, but for most, explains Justin Crotty of NetEnrich, the better answer is to partner with providers who have made the management of complex IT environments — from on-premise to cloud and SMB to enterprise — their business.