Storage Executive Commentary

  1. Does Your Brand Translate From Traditional To Online Media?
    8/14/2014

    As consumers move toward digital media for brand information, it’s the perfect time to reassess how a brand translates from traditional media to online media. A consumer’s opinion about any brand is shaped from the moment they enter the brand search term, or related keywords in any search engine — such as Google or Yahoo. The impact of these search results on the consumer perception of the brand is known as Search Perception Impact (SPI).

  2. Ask The Consultant: How Do I Manage My Energy To Sustain A High Level Of Productivity?
    8/14/2014

    My short answer is this: improve your focus, habits, exercise, nutrition, and sleep in ways that help you.

  3. How To Make Channel Incentive Programs A True Win-Win
    8/14/2014

    The speed at which technology is creating new products and services is increasing exponentially. For resellers — particularly those in the IT sector — this nets out to increased pressure not only to sell, but to stay abreast of a constant stream of technological advancements.

  4. How To Preserve Your Data Protection Business With Customers Distracted By Shiny Baubles
    8/14/2014

    Since data protection remains one of the biggest issues for customers today — both as a recurring growth and upgrade product opportunity — resellers can unfortunately get derailed by “new” offerings on the market. Customers constantly urge their seasoned and trusted resellers to get them information about the new, hyped-up data protection offerings as well as those that are well-known and established without distinction for which kind it is. Resellers can spend both unnecessary time and non-profit forays getting caught up in the latest shiny baubles that widen the eyes of their customers.

  5. Tips For Using Storage To Enable A Business
    8/11/2014

    In industries with some of the biggest data storage challenges — broadcast, media, retail, geospatial, and many others — many companies don’t refer to their data as “data” anymore.  They refer to it as “content,” “assets,” or “information.” 

  6. The Current IT Industry Sales Model Is Officially Broken
    8/11/2014

    I surely have not been alone in watching the demise of the IT sales model over the past several years, and I believe the time has come to officially declare it broken and possibly beyond repair in its current state.

  7. The Real Difference Between Business Tools And A True PSA
    8/8/2014

    When it comes to tools to run your business, it boils down to a total of two: an accounting package and a PSA (professional services automation) package.You can use your accounting package for taxes, bill paying, and payroll — and your PSA for everything else.

  8. Why Sharing — Not Managing — Is The Key To Leveraging Data
    7/31/2014

    Full, comprehensive, 100 percent-accurate data is a fairy tale that all organizations are sold by large software vendors. Everyone wants to believe. The reality is that an organization is an organic, dynamic, and ever-changing entity. Chasing this myth paralyzes companies from sharing information so we are stuck in a cycle where the information flow just stops. 

  9. The Cloud: Nemesis Or New Business Opportunity?
    7/30/2014

    With its ability to provide infrastructure access, make applications more affordable, eliminate implementation cost and complexity and increase speed, the cloud is becoming the primary delivery platform for businesses. 

  10. You Never Get A Second Chance: Onboarding Your New Employees
    7/30/2014

    You’ve hired a new employee: congratulations!  It took hours of work and lots of expense to make that happen, and your team is relieved to know help is on the way. The new employee is excited too. They show up on day one, ready and eager to begin the next chapter of their working lives. But there’s just one problem: nothing was prepared. The receptionist doesn’t know who they are; their manager isn’t at that location; and they have no desk, computer or phone. At this point they are beginning to think they may have made a bad choice. 

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