Storage Executive Commentary

  1. Is Cloud Profitability An Oxymoron?
    7/14/2014

    The IT channel exists because businesses — especially SMBs — have a difficult time keeping up with the demands of IT. Yet with the growing adoption of cloud computing, some industry pundits are questioning where the channel fits. To successfully ride this shifting IT environment, channel companies must move their focus from technology provider to service provider. In this way, channel companies can remain relevant and become even more valuable to their overloaded SMB customers.

  2. 7 Reasons Why PSA Platforms Are Better Than Homegrown Tools
    7/14/2014

    The year was 2006, and our three-year-old company was going through a tremendous growth cycle. Our small team knew that the organic tools we had used early on [mostly spreadsheets, a quickly thrown together Access database, and an SaaS (Software-as-a-Service) accounting package] might be able to carry us through the current growth cycle but more than likely wouldn’t carry us through future cycles.

  3. How Your Company Can Thrive With Marketing Automation
    7/9/2014

    Do you hate that feeling of wondering how long it’s been since you emailed that prospect? When you look at your sales forecast, does it seem like a few leads may have slipped through the cracks?

  4. Adding These 3 Services Will Build Stickier Customer Relationships
    7/9/2014

    One of the toughest things that any business owner will run into is, “How do I give more value and keep my customers coming back for more? What can I do to keep the relationship going?” If you are a large, big box company, you have worked the process to an art form. To a small or medium business owner that sells widgets, the challenge can be tough. How do you add value to the transaction (bigger sale) or add value to the relationship (more purchases more frequently)?

  5. 7 Reasons NOT To Offer Service Package Options
    7/3/2014

    When I started Triada Networks in 2008, I had to decide which billing model made the most sense for me. Since I knew that I didn’t want to trade dollars for hours, fixed-price plans seemed to make the most sense, which ultimately led me to embrace the concept of managed services. By Raffi Jamgotchian President/CTO of Triada Networks

  6. Now Is the Right Time To Push Security Solutions
    7/2/2014

    Securely disseminating information on a regular basis is an absolute necessity and of critical concern for countless enterprises throughout the globe — especially those in the healthcare, legal, and financial industries. 

  7. Imaged-Based Backup And Disaster Recovery: 4 Keys To Keeping It Simple
    7/2/2014

    Few organizations can afford downtime at any level today. When things go wrong, there simply isn’t time to wait because, as we all know, time is money. While just about every business recognizes the need for backup and disaster recovery (BDR), many resellers are now finding that image-based backup offers an efficient and cost effective way to handle the task, especially for small and mid-sized organizations.

  8. Changes In The Air For Channel Incentive Programs; Resellers Stand To Gain
    6/20/2014

    Last month, I hosted a webinar during which I talked about parago’s recent survey of channel marketers. One thing our research pointed out was their desire to grow beyond pure sales incentives, and start including the behaviors that support sales. But they also told us they’re having difficulty figuring out exactly how to do that.

  9. Channel Sales Vendor/Partner Relationships: What Vendors Want
    6/17/2014

    When a vendor is recruiting you, be aware of and prepared for the specific characteristics they want in a partner. Does your company fit the profile the vendor is looking for?

  10. Flash-Based Storage 101: What VARs Need To Know
    6/12/2014

    Disk drives are mechanical rotational devices where access to data means seeking to the correct sector and reading/writing. As you can imagine, accessing data on disk that is located randomly can result in huge amounts of overhead. Flash, on the other hand, is not spindle-based and therefore doesn't incur the penalties associated with disk while accessing data. The performance characteristics of flash are therefore much better than disks.

Newsletter Signup
Newsletter Signup
Get the latest channel trends, news, and insights
By clicking Sign Me Up, you agree to our Terms and that you have read our Privacy Policy.