Storage Executive Commentary

  1. Channel Sales Vendor/Partner Relationships: What Vendors Want (Part 7)
    12/16/2014

    It’s not love at first sight. It is all about the relationship between the vendor and the partner if a channel sales partnership is to be successful. A better understanding of what a vendor expects from a partner helps the solution provider make well informed and prudent business decisions that have a positive and profitable impact on their organization.

  2. 5 Steps Toward Creating A Culture Of Innovation
    12/12/2014

    “We value a culture of creativity and innovation.” These words, or something like them, appear in almost every company’s About Us or Corporate Culture page. Whether or not it’s true is an entirely different story, as everyone throws these words around so much they’ve been reduced, unfortunately, to inflated buzzwords.

  3. 5 Warnings About Jurisdiction And Cloud Storage
    12/5/2014

    Technology and law are two things that can never seem to get on the same page. Technology moves at such a rapid pace that the law can never seem to catch up. Now, mix in the advent of cloud storage and the complexities begin to mount. Cloud storage has spurned a global phenomenon where your clients data can be housed anywhere in the world. Without even knowing it, your clients data stored in the cloud can be subject to local, national and even international laws.

  4. How “Software-Defined” Is Redefining The Modern Data Center
    12/4/2014

    Modern data centers are changing in a rapid, dramatic fashion. No longer implementing singular, enormous, and inflexible designs, today’s data centers are influenced by “software-defined” concepts such as pooling, virtualization, and abstraction. As a result, software-defined solutions are increasingly becoming the norm in IT infrastructure, helping to reduce infrastructure costs, improve resiliency against unplanned service outages and make resources easier to manage and scale.

  5. My Dog Doesn’t Understand Me: MSP Sales Isn’t An IT Job
    12/2/2014

    When you get a new dog, he doesn’t understand anything you say. “Not on the rug, Duke.” “Outside, Duke. Right now!” “ Let’s go for a ride in the car, Duke.”

  6. 3 Tips For Using Video To Benefit Your Company
    12/2/2014

    In any industry, all forms of content are important when promoting and marketing your business. Utilizing “free’” space, such as social media platforms, helps your company create a user-friendly portal from which to engage with customers and makes it easier to offer expert advice and support.

  7. Help SMBs Overcome Their Data Backup Ignorance
    11/26/2014

    The fact that you have so many customers who are not currently using your business continuity and disaster recovery (BCDR) solutions and services must mean that they all have their data backup figured out, right? If your target market includes SMBs, that assumption is far from reality.

  8. 4 Ways To Optimize Data Protection In Virtual Environments
    11/25/2014

    When it comes to virtual machines (VMs), it’s no secret that a more robust backup and disaster recovery (BDR) approach is required — compared to what you might deploy in a traditional physical server environment. From data protection policies that are based on VM replication, to increased levels of performance to support database-driven business applications and higher I/O workloads, there’s a lot to keep in mind.

  9. Stop Training Your Sales Team!
    11/25/2014

    The headline of this article may sound like blasphemy from a sales trainer who has more than 38 years of experience training salespeople, but it is a heartfelt suggestion. When many CEOs and business owners see revenue problems, they default to a statement like, “Let's get some sales training going.” Whereas, in reality, I believe the same CEO will realize a far greater improvement when he/she trains their company to sell.

  10. The Channel Must Lead The Cloud Conversation
    11/21/2014

    Some technology pundits argue that the pervasiveness of cloud technology will render the traditional channel partner obsolete. After all, a defining characteristic of the cloud is the ubiquitous availability of data and applications. Cloud-delivered applications simplify and streamline accessibility and reduce management demands, which cut the need for internal resources and, ostensibly, the channel.

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