Storage Executive Commentary

  1. 3 Things IT Solutions Providers Should Include In A Successful Email Marketing Campaign

    When it comes to building an effective email marketing campaign, it’s been my experience that it’s best to first ensure that you develop a plan and campaign that’s not only unique enough to grab the user, but will also effectively accomplish what you are trying to promote.

  2. Efficiency, Productivity, Lower Turnover Costs: The ROI Of Employee Reviews

    In my last post I spoke about the need to have quarterly “un-reviews” and why they can be an effective and useful tool in managing your employees. I also mentioned that annual reviews are an equally important part of any organization’s performance management strategy.  From increased employee satisfaction to an increased bottom line, properly executed reviews can absolutely be utilized to maximize your return on investment.

  3. 6 Tips For Surefire Email Marketing Campaigns For IT Solutions Providers

    First, why do an email campaign? It’s an important question because email campaigns are not as easy as picking up the phone to make cold calls and, done right, they take time to plan. Being in the IT industry, it’s important to create a personal relationship with your audience and position yourself as an authority regarding customers’ IT needs.

  4. 5 Ways To Cash In On Microsoft Windows Server 2003 End Of Service

    The end-of-service date for the popular Microsoft Windows Server 2003 operating system is July 14, 2015 — and it’s coming up quickly. It’s one of the biggest IT-related events in recent years and the race to migrate to a newer operating system presents some big opportunities for IT channel companies.

  5. Why The Security Industry Needs The Channel To Spark Changes

    No one is safe from a breach, and we all know it far too well. The high-profile breaches at major corporations such as Target and Sony put urgent pressure on companies to find solutions that get the security job done right. For a long time, the IT status quo was a reactionary approach to data protection and threat management — building taller walls and digging deeper moats to secure the data perimeter without fully analyzing the sensitivity of its contents.

  6. 5 Key Takeaways From The HTG 2015 Service Summit

    The content day at the HTG Q2 Peer Group meetings in Dallas included the Service Summit. The Service Summit included content directed at the service delivery side of our HTG member companies.

  7. 5 Ways IT Solutions Providers Can Attract And Retain Millennial Talent

    Millennials are transforming the workplace. Although often regarded as entitled and self-centered, this generation is actually more energetic, motivated, and goal-oriented than it gets credit for. It’s just that millennials like to do things differently.

  8. IT Solutions Providers: Clarifying Your Personal MVV, Part 2

    It's impossible to lead others until you lead yourself. The core to self-leadership is clarity around your MVV. Note: This is the second in a three-part series on Clarifying your personal Mission, Vision and Values (MVV). April covered personal Mission while in June we’ll look at personal Values.

  9. Cloud? Data Center? How To Distinguish Services For Your Client’s IT “Baby”

    Let’s face it, when it comes to your client’s applications, data and network, for many IT professionals, it’s their baby. They’ve helped it grow by carefully adding new devices; made sure it’s well protected from harm with the necessary security; made certain that it’s properly fed with the right power and ensured it’s comfortable with the right cooling. They’re not about to hand over control of their network and its applications to just any facility — Correct?

  10. Knights, Kings/Queens, Presidents And You: How To Lead When Others In Leadership Roles Won’t

    He bows before you, King/Queen of your Technical Realm. You raise the magical gleaming silver sword, Excalibur, high over your head. Lowering Excalibur, you touch each shoulder of that bowed special ally as empowering words fall from your lips, “I dub thee, Sir, Knight of the Royal Technology Table. Arise Sir Reginald and assume your leadership role.” With a hope-filled heart you watch Sir Reginald arise. He walks into your service team meeting glowing with pride and promptly falls on his face. Gasping for air, you awake from your dream wondering, “How can I lead when my leaders can’t … or won’t?”