Articles by Shaun Kirby

1. How To Create Augmented And Virtual Reality Implementations For Retail 9/12/2016

   Augmented reality (AR) and virtual reality (VR) have been growing in popularity among consumers and are currently poised for explosive growth in the retail industry. By Shaun Kirby, Chief Technology Officer for Rapid Prototyping, Cisco

2. How Your Retail IT Clients Can Drive Sales, Improve Shopping Experience With Digital Signage 7/6/2015

   Digital consumers have come of age and expect a rich palette of digital experiences during their shopping journeys, whether online or in the store. In addition, new retail competitors are disrupting the industry and threatening established incumbents. To meet these challenges, retailers must revolutionize business models in order to innovate faster and provide a better shopping experience for consumers. One way to improve the consumer’s in-store shopping experience and drive increased sales is through new uses of dynamic, digital signage within the store.