BDR Articles

  1. From ASCII Columbus: How To Stand Out In A Crowded Market
    5/30/2014

    I liked the tactic AVG used for its presentation May 29 at the ASCII Success Summit in Columbus, OH. They correctly assumed the nearly 100 channel executives in the room were already aware of AVG’s RMM platform, AVG Managed Workplace, so they used their 25 minutes on the main stage to educate the attendees.

  2. From ASCII Columbus: Channel Trends — And Anti-Trends — To Watch
    5/29/2014

    Gary Bixler provided many interesting insights during his “2014 Industry Outlook and Trends to Watch” presentation May 29 at the ASCII Success Summit in Columbus, OH. And something tells me the trends he outlined will carry over into 2015 as well.

  3. How To Sell Backup? Stop Pitching Fires, Floods, And Famine
    5/29/2014

    At the ASCII Success Summit in Columbus, OH, Rob Rae, vice president of business development at Datto, offered advice on selling backup and business continuity during his keynote presentation May 29.

  4. MSP Questions For Quantifying Objectives And Risks
    5/29/2014

    During StorageCraft’s keynote presentation May 29 at the ASCII Success Summit in Columbus, OH, Mark Crall, senior channel account manager, presented an interesting — and very specific — line of questioning for MSPs. Asking these questions will help solutions providers quantify their customers’ objectives and risks in regards to data recovery and help MSPs sell Recovery-as-a-Service (RaaS) and Offsite Backup-as-a-Service (OBaaS).

  5. From ASCII Columbus: MSP Marketing Golden Nuggets
    5/29/2014

    Helping solutions providers create and execute an effective marketing plan was the focus of Herman Pool’s May 28 seminar at the ASCII Success Summit in Columbus, OH. I detailed his Super Easy Marketing Plan Template in this BSMinfo.com article, but I also wanted to share with you other golden nuggets of Pool’s marketing wisdom.

  6. From ASCII Columbus: Creating An Effective Marketing Plan
    5/29/2014

    You’re a total solutions provider? Good for you. Your customers are thrilled with your products and services? Good again. So why are you struggling to grow? Probably because you’re great at IT and a novice at marketing.

  7. How Does HIPAA Apply To VARs?
    5/27/2014

    If you have a client that works with HIPAA protected data in any way, it’s in your best interest to clarify exactly what responsibilities you have as their solutions provider. This means you need a concrete understanding not only of what qualifies as a covered entity, but also, who qualifies as, and what it means to be a “business associate.”

  8. Marketing Your IT Business? Use LinkedIn And Facebook
    5/23/2014

    Online marketing strategies were on the agenda at the 2014 Technology Marketing And IT Sales Training Boot Camp in Nashville, TN, last week. Robin Robins, CEO and author of the Technology Marketing Toolkit, and Jeff Johnson, staff marketing coach for Technology Marketing Toolkit, detailed two useful — and maybe surprising — tools that can help you build and target a prospect list: LinkedIn and Facebook.

  9. How Big Is Healthcare’s Big Data?
    5/21/2014

    The age of healthcare defined by data has officially begun. The industry is a bit behind others, but once things get to full speed (or even partial speed), it’s almost universally agreed upon that Big Data in healthcare will dwarf what we’ve seen so far in other areas.

  10. Managed Services, Backup and Recovery, And Networking News From April 2014
    5/14/2014

    Each month, Business Solutions reports news on business in the channel. This month in Managed Services, Backup and Recovery, and Networking news, SYNNEX announces a unified communications solution for SMBs, Axcient release a free version of its Virtual Appliance product, RapidFire Tools launches its HIPAA IT Compliance Tool, and Intronis presents Spring Release ’14. Also, CompTIA announces a new, open access model that gives “registered users” access to channel education, industry research, news, and tools designed to help channel members achieve their business goals.

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