POS & Payment Processing Articles

  1. Peer-To-Peer: VAR Best Practices For Rebranding Your Company
    6/3/2014

    Jason Cowan of Spark Solutions Group — formerly Cowans Restaurant Solutions — talks about the process of changing your business’ name, obstacles you could face, and strong reasons to consider making this change.

  2. No Excuses: You CAN Market Your IT Business
    6/2/2014

    Finalists gave presentations at the “Better Your Best” competition at the 2014 Technology Marketing and IT Sales Training Boot Camp in Nashville, TN, vying for the chance to be the spokesperson for Technology Marketing Toolkit. Although they were giving presentations in a competition, their stories of marketing their IT businesses successfully added up to a compelling argument that regardless of the obstacles you face, you can market your business.

  3. Mobile Shopping Trends Upward, Drives Retail Industry Transformation
    6/2/2014

    Mobile capabilities have changed the way consumers interact with stores and banks, and therefore will change the relationships between resellers and their retail customers.

  4. Retail News For VARs — May 30, 2014
    5/30/2014

    In the news, a report shows use of iPads in stores has led to demonstrated success for one global retailer, particularly when paired with other digital advances.  Also, researchers found college students to be wary of mobile payments, and a study by the University of Cambridge has suggested that EMV cards are not impervious to attacks.  In addition, RILA has joined with various top U.S. retail brands to create a new, independent organization (R-CISC) that has a Retail Information Sharing and Analysis Center at its core. 

  5. From ASCII Columbus: Increase Your Sales Through Neuromarketing
    5/30/2014

    Marketing consultant and author Roger Dooley, the afternoon educational keynote at the ASCII Success Summit on May 29, said neuroscientists believe we use only a fraction of our brain power. Then why do I feel like my skull is going to explode after trying to absorb the wealth of information Dooley shared with the nearly 100 channel executives at the ASCII event?

  6. From ASCII Columbus: How To Stand Out In A Crowded Market
    5/30/2014

    I liked the tactic AVG used for its presentation May 29 at the ASCII Success Summit in Columbus, OH. They correctly assumed the nearly 100 channel executives in the room were already aware of AVG’s RMM platform, AVG Managed Workplace, so they used their 25 minutes on the main stage to educate the attendees.

  7. POS VARs: Are You Smarter Than Your SMB Customers?
    5/29/2014

    The average SMB customer in the market for a point of sale (POS) system fits a different description than customers in that category a few years ago. Rod Hometh, senior VP of market development for Ingenico, says, in the past, your SMB customers adopted “trickle-down technology,” tried and proven by larger enterprises.

  8. Mobile Presence Technologies Can Benefit Your QSR Clients
    5/29/2014

    Every day, millions of Americans across the nation visit Quick Service Restaurants (QSRs). Some find their food ready just moments after they arrive at the restaurant —thanks to advances in mobile technologies.

  9. Grocery And Convenience Store IT News For VARs For May 29, 2014
    5/29/2014

    In the news, a new survey reveals customers are most willing to accept digital marketing campaigns via smartphone. Also, Tesco is piloting a high-speed checkout solution, and Sunhouse Petroleum integrates an at-the-pump video network. In addition, a study shows college students aren’t as comfortable with mobile payments as expected.

  10. Get The Answers To All Your Nagging Retail IT Questions
    5/28/2014

    June is just around the corner and summer will quickly be upon us. While August - and RSPA RetailNOW - might feel far away, the reality is that it will be here before you know it. It's with that in mind that I wanted to get to you now about this great event and plant some seeds. It's self-reflection time.

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