Ajitpal Pannu

Ajitpal Pannu is Chief Business Officer at Smaato, the leading global mobile real-time bidding (RTB) ad exchange (SMX) and supply side platform (SSP). Pannu has a strong background in business development and product strategy from digital advertising technology companies such as OpenX, AdaptiveAds, Adify and Google DoubleClick. At Smaato, Pannu helps maintain a strong foothold in mobile RTB and drives the core business and product strategy for its supply and demand business. Pannu majored in Finance at Cal State East Bay in the San Francisco bay area.

  • 3 Ways To Capture Mobile Audiences
    2/27/2015

    With social publishers like Facebook highlighting the tremendous amount of ad dollars increasingly spent to capture mobile audiences around the world, more businesses are looking to mobile advertising as a monetization strategy. Programmatic ad placement has revolutionized how online ads are bought and sold, increasingly giving publishers and content providers more control over the properties.

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