3 Ways To Capture Mobile Audiences

By Ajitpal Pannu, Chief Business Officer of Smaato

With social publishers like Facebook highlighting the tremendous amount of ad dollars increasingly spent to capture mobile audiences around the world, more businesses are looking to mobile advertising as a monetization strategy. Programmatic ad placement has revolutionized how online ads are bought and sold, increasingly giving publishers and content providers more control over the properties. Now is a critical time to develop a monetization strategy that takes advantage of all the opportunities in the current mobile advertising ecosystem.

In planning your mobile strategy for 2015, consider these strategies for business continuity and success in capturing mobile audiences:

1. Tackle The Global Challenge Of Mobile. Mobile apps and websites have worldwide audiences — anyone with a smartphone has access to them. When structuring monetization, it’s imperative to think globally and execute locally. Neglecting to include global targets in your advertising plans is leaving money on the table, especially if you have global presence. Publishers have begun seeking out ad-tech providers who are actively building a strong base of global demand partners. On the flipside also understand programmatic controls, which allow you to only buy audiences you desire.

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