ARTICLES BY JIM RODDY
HIMSS Executive To Headline Smart VAR Healthcare Summit
John Daniels, Vice President of Strategic Relations for HIMSS, a global organization focused on better health through information technology, will keynote the Smart VAR Healthcare Summit, powered by ScanSource and Business Solutions, on Aug. 21 in Chicago.
Good News For RetailNOW Registrants: Bouwer Is Back
Tom Bouwer will be appearing on Wed., Aug. 6, at RSPA's RetailNOW 2014 in Orlando, FL. Bouwer will be conducting his exclusive workshop titled, “Get A Grip On Your Business: Are you running your business, or is your business running you?” This session is designed for business owners and is based on the Entrepreneurial Operating System (EOS).
Peer-To-Peer: VAR Best Practices For Rebranding Your Company
Jason Cowan of Spark Solutions Group — formerly Cowans Restaurant Solutions — talks about the process of changing your business’ name, obstacles you could face, and strong reasons to consider making this change.
From ASCII Columbus: Increase Your Sales Through Neuromarketing
Marketing consultant and author Roger Dooley, the afternoon educational keynote at the ASCII Success Summit on May 29, said neuroscientists believe we use only a fraction of our brain power. Then why do I feel like my skull is going to explode after trying to absorb the wealth of information Dooley shared with the nearly 100 channel executives at the ASCII event?
From ASCII Columbus: How To Stand Out In A Crowded Market
I liked the tactic AVG used for its presentation May 29 at the ASCII Success Summit in Columbus, OH. They correctly assumed the nearly 100 channel executives in the room were already aware of AVG’s RMM platform, AVG Managed Workplace, so they used their 25 minutes on the main stage to educate the attendees.
From ASCII Columbus: Channel Trends — And Anti-Trends — To Watch
Gary Bixler provided many interesting insights during his “2014 Industry Outlook and Trends to Watch” presentation May 29 at the ASCII Success Summit in Columbus, OH. And something tells me the trends he outlined will carry over into 2015 as well.
How To Sell Backup? Stop Pitching Fires, Floods, And Famine
At the ASCII Success Summit in Columbus, OH, Rob Rae, vice president of business development at Datto, offered advice on selling backup and business continuity during his keynote presentation May 29.
MSP Questions For Quantifying Objectives And Risks
During StorageCraft’s keynote presentation May 29 at the ASCII Success Summit in Columbus, OH, Mark Crall, senior channel account manager, presented an interesting — and very specific — line of questioning for MSPs. Asking these questions will help solutions providers quantify their customers’ objectives and risks in regards to data recovery and help MSPs sell Recovery-as-a-Service (RaaS) and Offsite Backup-as-a-Service (OBaaS).
From ASCII Columbus: MSP Marketing Golden Nuggets
Helping solutions providers create and execute an effective marketing plan was the focus of Herman Pool’s May 28 seminar at the ASCII Success Summit in Columbus, OH. I detailed his Super Easy Marketing Plan Template in this BSMinfo.com article, but I also wanted to share with you other golden nuggets of Pool’s marketing wisdom.
From ASCII Columbus: Creating An Effective Marketing Plan
You’re a total solutions provider? Good for you. Your customers are thrilled with your products and services? Good again. So why are you struggling to grow? Probably because you’re great at IT and a novice at marketing.