Business Solutions is thrilled to introduce a unique event exclusively for ISV (Independent Software Vendor) executives -- ISV IQ Live! ISVs will learn how to distribute their software more widely through expert discussions about raising capital, partnering, and ISV marketing. Scheduled for Feb. 24 in Santa Ana and Oct. 6 in Philadelphia, ISV IQ Live! isn't a hackathon and ISVs won’t be doing any coding at our conference. Instead, they'll spend a full day learning from and networking with forward-thinking, growth-oriented software executives. ISV companies will attend the event for free and will receive at no charge a Business Solutions marketing toolkit valued at $10,175. The toolkit will help ISVs reach both the Business Solutions channel audience and end user decision makers from our sister publications in the healthcare, field technologies, and retail verticals.
The following is an edited transcript of Business Solutions President Jim Roddy’s interview with Gary Staub, chief sales and marketing officer at Sterling Payment Technologies.
In this Business Solutions podcast, Gary Staub, chief sales and marketing officer at Sterling Payment Technologies, discusses how retail IT VARs can capitalize on payment solutions.
VARTECH 2015 featured a panel discussion on the topic of marketing your business. Panelists were Garrett Geib, president of the SkyRocket Group; Angela Diffly, the editor of VSR Magazine; Michael Carr, the vice president of sales at ProspectStream; and Jim Roddy, the president of Business Solutions. The panel was moderated by Rebecca Dauzy, VARCOM program coordinator at BlueStar. An edited transcript of the panel discussion follows.
VARTECH 2015 keynote speaker Mark Scharenbroich's message to several hundred channel executives Sept. 15 was filled with feelings of humility, gratefulness, and the power of a kind word. Following are golden nuggets and top quotes from Scharenbroich’s moving welcome to BlueStar’s annual partner conference:
The media panel discussion at VARTECH 2015 was a learning experience for the hundreds of channel executives in attendance. Following are three terms that played a role in our conversation that I wanted to share with you. It will behoove VARs to understand and master these.
Here are stories, quotes, and notes from the first full day of VARTECH 2015 — written from the docks at CocoCay, The Bahamas. The day was intriguing, interesting, and gratifying at different times. Here are some of the stories, quotes, and notes I jotted while traversing from deck-to-deck.
Most everyone in the channel is aware that when VARs complain about vendors, the topic mentioned most is the desire for greater margins. But do you know what I hear most often from vendors when they list the number one VAR area to improve? It’s marketing, hands down.
When BlueStar and ScanSource, the two most powerful distributors in the point of sale and data collection space, commit significant resources to an initiative, everyone in the channel better pay attention or risk falling behind.
Change was not only in the air at RetailNOW 2015, it was on the agenda, the stage, the literature, the signage, and it boomed across the sound system in the general session and in seemingly every breakout room. One education session that laser-focused on this topic was “Creating The Right Business Model to Compete in Changing Times,” held Tuesday, Aug. 4.