News | May 6, 2015

Education Lineup Announced For Channel Transitions Newark Conference

The Channel Transitions VAR/MSP Executive Conference, powered by Business Solutions Magazine (BSM), announces eight speakers will share their expertise at the event on June 4 at the DoubleTree Newark Airport Hotel. These experts have more than 120 years of experience in the IT channel and are eager to help fellow VARs, MSPs, and ISVs learn more about the as-a-Service business model.

The morning and afternoon sessions will each be highlighted by a VAR/MSP panel:

The morning session will also feature two Q&A sessions. Business Solutions chief editor Mike Monocello will interview a channel vendor and a solution provider about programs available to help resellers transition to the recurring revenue model, best practices, and a forecast for the future of the channel. Speakers for these Q&As include:

  • Jessica Schroder, Community Manager at MAXfocus, is a member of CompTIA’s IT Security executive committee. She is responsible for leading all vendor alliances within the MAX community, and is the former marketing director for The ASCII Group. Schroder will be sharing the stage with Jason Brunt.
  • Walker Thompson, Director of Alliance Management at Mercury, has 10+ years of experience in the channel positioning a variety of offerings including Software-as-a-Service (Saas), Payment-as-a-Service (PaaS), and payment solutions. He is a former VP of Sales & Marketing at a restaurant software development company, and will be sharing the stage with Hunter Allen during a morning session Q&A.

The education at Channel Transitions will address real-world issues such as cash flow, funding the as-a-Service transition, hiring and training sales reps, compensation models, pricing and bundling services, marketing, automation tools and choosing partners, service level agreements, and overcoming objections. Attendees are encouraged to bring their questions to the conference and network with these speakers and other solutions providers.

The panels and Q&A sessions will be moderated by Business Solutions magazine editor-in-chief Mike Monocello, a former IT reseller, who has 14 years of channel experience interacting with hundreds of VARs, MSPs, and ISVs, and Business Solutions president Jim Roddy who has 16 years of channel experience.

There will also be two product breakout sessions in the afternoon, along with a networking lunch with product demos and a networking reception.

For more information on the Channel Transitions VAR/MSP Executive Conference, visit www.ChannelTransitions.comor email Events@BSMinfo.com. Other Channel Transitions events will also be held on September 24 in Chicago and November 5 in Orlando.

Active VARs, MSPs, and ISVs can redeem a complimentary registration online by using the promo code BSM01 by May 29, 2015.

Channel Transitions is sponsored by MAXfocus and Mercury with industry association partners CompTIA, The ASCII Group, and the Retail Solutions Providers Association (RSPA).

Business Solutions is the channel leader in educating VARs, MSPs, and ISVs on the transition to the as-a-Service business model and establishing a recurring revenue stream. Business Solutions has published several feature stories, case studies, opinion columns, and special guides on this important topic. BSM subscribers said they wanted even more information — including the opportunity to network with other channel partners who are focused on this transition and services-oriented vendors. From that, the Channel Transitions VAR/MSP Executive Conferences were born.