How To Help Your Merchant Clients Build Customer Databases With mPOS

By Bernadette Wilson

Craig Tieken, vice president of product for TransFirst, tells how to enable your merchant client to  build a customer database with data collected through mobile point of sale (mPOS), how to enable them to collect data, and some of the metrics your client can track.

BSM: One of the benefits of mPOS is the capability to build a customer database. How does a VAR make this work for their client?

Tieken: The merchant needs to be able to capture unique information about the customer, or enable the customer to provide the unique information to the merchant about him/herself (e.g., a URL link to facilitate customer data collection), and store that data in a secure database for use in communicating with those consumers. Ideally the merchant would be able to tie purchase history to the customer record. 

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