How To Use The Elephant In The Room To Your Advantage

We all know the curse of the MSP well – everyone does the same thing, boasts the same features, and promises the same level of service.  We’re all in the same ocean, sinking in a pathetically small boat, and each one of us is paddling desperately to the only life preserver within a 50 mile radius.

And clearly, this is a problem.

That life preserver will only float further and further away the more difficult it becomes to differentiate yourself from all those other pathetically small sinking boats.  Not that you and your boat are pathetic… more so the situation (insert awkward emoji here).

So when it comes to things like your incredibly painful elevator pitch or wonderfully challenging value proposition, how do you stand out from all those other MSPs trying to drag you down?  How do you make yourself look better than the competition without slinging mud, throwing rocks, and coming off as a complete…you know…?