3 Simple Marketing Ideas For Your MSP

Many people in the IT world view marketing as a challenge… and for a variety of reasons.  They don’t know where to start.  They don’t have any leads.  Their ideas are too big.  Their efforts never pay off.  This list of reasons could go on forever. 

But at the end of the day, it doesn’t really matter what’s holding you back from marketing.  If you don’t market (and market effectively), your MSP will eventually fall to the wayside.  You will fail to create curiosity; you will fail to build engagement, and you will fail to grow into a bigger, better MSP. 

Marketing is and will continue to be incredibly important to the growth and sustenance of your business.  It allows you to build your reputation, showcase your credibility, and share your offering – to tell people who you are, why you matter, and what you do.  However, marketing isn’t as challenging as people typically make it out to be.  It simply requires a great deal of dedication and consistency.      

For an MSP specifically, marketing can be difficult for some to get going because it’s a B2B situation with a product that’s expensive and hard to understand.  So to get the ball rolling for you, we thought it’d be useful to share a few successful marketing ideas that our members have used in the past.  And surprisingly, these ideas are fairly inexpensive, incredibly simple, and really not all that creative.