5 Trends Driving How Your Retail IT Clients Use Mobility To Connect With Customers
By Christine Kern, contributing writer
An infographic from staffing organization Randstad examines five trends driving how mobility is used to connect businesses with customers. According to Randstad, enterprise mobility is now transcending BYOD (bring your own device) to encompass better business intelligence, ultra-personalization in mobile marketing, and creating “mobile moments” that mark unique business experiences.
First, Randstad says there will be a rise in ultra-personalization in mobile marketing, asserting, “Businesses will capture a user’s context to create better results for marketing campaigns by ensuring that every customer, worker, and supplier is hyper-productive and engaged.” The focus is emphasizing quality users who engage the app multiple times to ensure that mobility applications and marketing meet performance goals.
Second, is the trend to put consumers first. The infographic notes, “Third-party providers will offer collaboration with other businesses to ensure that customers are more efficient in their day-to-day lives while incorporating mobile moments.”
The third trend is the rise of GPS tracking and geolocation. Retailers will reach the point where they can help customers with information to make their purchasing decisions, as well as helping retailers prioritize stocking procedures and keep shelves full for customers.
Business intelligence from mobile channels will soon be able to deliver real-time information to any user device as needed. The infographic states, “More social features will invade traditional business intelligence software, with collaboration occurring within the business intelligence application rather than through emails and meetings.”
And finally, businesses will be creating more “mobile moments,” which “occur when organizations enhance interactions with customers through the use of mobile apps by leveraging a customer’s immediate context.” The frequency of such mobile moments should intensify, as businesses create tailored apps for special moments in time to connect with customers.