POS Executive Commentary

  1. What Are The Critical EMV Steps For SMB Merchants?
    5/13/2014

    EMV is the acronym for Europay, MasterCard, and Visa, who collaborated on the creation of a standard and framework to utilize Smart Card technology for payments. EMV is now administered by EMVCo, which is responsible for managing and updating the specifications to keep pace with payments technology. Smart cards contain, computer micro-chips imbedded in the card, allowing for increased card security and additional functionality. 

  2. When Do You Know It’s Time To Rebrand?
    5/13/2014

    Your brand may say exactly what your company is all about — or perhaps gives the wrong message to prospects before you even get to speak with them. You can try your hardest to form others’ opinions about your brand, only to be pigeonholed into a vertical or service that may only represent a small portion of your offering. If you feel that your current marketing keeps growth at bay, this may be the perfect time to rebrand.

  3. I Sat In A Time Machine Last Week … I Borrowed A Desk
    5/9/2014

    No, more accurately, I should say I sat in a time capsule. You see, I needed to borrow a desk and a PC and was near a friend’s company. He graciously allowed me to spend some time at the desk of one of his salespeople who was out of town. I became aware that I was sitting in a time capsule, when I looked around this individual’s work area.

  4. The Top 5 Alternative Payment Methods VARs Should Keep An Eye On
    5/9/2014

    Which solutions should VARs recommend to their customers? What benefits does each provide? While some new payment options hold definitive value for businesses today, others merit a wait-and-see approach. Russ Harty of Merchant Warehouse provides a breakdown the top five alternative payment methods that VARs should keep an eye on now.

  5. How To Foster A Healthy IT Channel Partnership
    5/9/2014

    Glenn Williams, director of marketing and product management for Citizen Systems America, shares what his company looks for in a reseller partner — and explains why those characteristics are essential to success for any reseller in the IT channel.

  6. The Channel Success Triangle: Staff, Customer Base, Product Focus
    5/5/2014

    The biggest threats to a channel-focused distribution model come from the same “value” elements manufacturers and vendors rely on when choosing a channel model in the first place. Value-added resellers (VARs) provide folks like STORServer some very specific capabilities that are essential to success at the end of the sales process. I call these value features, the “channel success triangle.”

  7. Millennial Generation Clients: How To Speak Their Language
    5/2/2014

    The Millennial Generation is made up of more than 80 million Americans from their teens to their early thirties, making it larger than any other generation. This means that millennials, otherwise known as Generation Y’ers, are the largest group of consumers, and they’re a force to be reckoned with. They grew up surrounded by connective technology and, as a result, have come away with an eagerness and a curiosity that some view as entitlement and others view as progression.

  8. 5 Features Of A Best-Of-Breed Solution For Your Customers
    5/2/2014

    When searching for the best payment solutions for your customers, it can be difficult to know what exactly your criteria should be. With 190 mobile payment apps on the market and hundreds of business-oriented solutions available, it’s important to develop a clear set of guidelines to help you pick the right ones.

  9. 3 Steps To Improve Partner Communication
    4/28/2014

    Manufacturers rely heavily on their channel partners for business success. This is especially true in the high-tech industry, where two-thirds of all sales flow through indirect channels. IT vendor-partner relationships thrive when lines of communication are open in both directions.

  10. 5 Things To Look For In A Partner
    4/25/2014

    Many companies today credit at least part of their success to strong and meaningful partnerships. These strategic alliances can help drive growth and profitability and allow businesses to gain a competitive advantage by accessing a partner’s resources, such as technologies, marketing support, and capital.  

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