Physical Security Executive Commentary

  1. Reasons Integrators Should Consider Selling VDI
    5/19/2014

    As a growing number of customers look to capitalize on new technology segments, such as IP video, Big Data, and virtual desktop infrastructures (VDI), IT integrators are beginning to look to these market segments as a strong complement to their current range of technology offerings. In today’s dynamic times, it’s just a matter of finding the right suite of technologies to meet each customer’s needs.

  2. Bringing 5 Top Benefits Of IP Security Solutions Into Focus
    5/14/2014

    New industry reports, including one from IHS Research, have found that IP video revenues are expected to overtake analog sooner rather than later. For years, industry visionaries have been touting the benefits of networked-based surveillance, highlighting the features and benefits that IP solutions deliver to integrators and end users. The value proposition of IP technology is favorable both in terms of benefits and also lower upfront and ongoing costs. When looking at the complete picture, it’s clear the future lies in IP: as company, we have built our business on exactly this philosophy.

  3. Applying Sustainability To Perimeter Video Surveillance
    5/14/2014

    Sustainability is a major concern for today's enterprises. Organizations increasingly are looking at how they can be more environmentally conscious and less disruptive to the ecosystem. The clear trend is toward addressing sustainability issues proactively and globally.

  4. When Do You Know It’s Time To Rebrand?
    5/13/2014

    Your brand may say exactly what your company is all about — or perhaps gives the wrong message to prospects before you even get to speak with them. You can try your hardest to form others’ opinions about your brand, only to be pigeonholed into a vertical or service that may only represent a small portion of your offering. If you feel that your current marketing keeps growth at bay, this may be the perfect time to rebrand.

  5. I Sat In A Time Machine Last Week … I Borrowed A Desk
    5/9/2014

    No, more accurately, I should say I sat in a time capsule. You see, I needed to borrow a desk and a PC and was near a friend’s company. He graciously allowed me to spend some time at the desk of one of his salespeople who was out of town. I became aware that I was sitting in a time capsule, when I looked around this individual’s work area.

  6. How To Foster A Healthy IT Channel Partnership
    5/9/2014

    Glenn Williams, director of marketing and product management for Citizen Systems America, shares what his company looks for in a reseller partner — and explains why those characteristics are essential to success for any reseller in the IT channel.

  7. The Channel Success Triangle: Staff, Customer Base, Product Focus
    5/5/2014

    The biggest threats to a channel-focused distribution model come from the same “value” elements manufacturers and vendors rely on when choosing a channel model in the first place. Value-added resellers (VARs) provide folks like STORServer some very specific capabilities that are essential to success at the end of the sales process. I call these value features, the “channel success triangle.”

  8. Millennial Generation Clients: How To Speak Their Language
    5/2/2014

    The Millennial Generation is made up of more than 80 million Americans from their teens to their early thirties, making it larger than any other generation. This means that millennials, otherwise known as Generation Y’ers, are the largest group of consumers, and they’re a force to be reckoned with. They grew up surrounded by connective technology and, as a result, have come away with an eagerness and a curiosity that some view as entitlement and others view as progression.

  9. 3 Steps To Improve Partner Communication
    4/28/2014

    Manufacturers rely heavily on their channel partners for business success. This is especially true in the high-tech industry, where two-thirds of all sales flow through indirect channels. IT vendor-partner relationships thrive when lines of communication are open in both directions.

  10. 5 Things To Look For In A Partner
    4/25/2014

    Many companies today credit at least part of their success to strong and meaningful partnerships. These strategic alliances can help drive growth and profitability and allow businesses to gain a competitive advantage by accessing a partner’s resources, such as technologies, marketing support, and capital.  

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