Physical Security Executive Commentary

  1. The Pitfalls Of Automated Social Media Tools
    7/18/2014

    Like almost any marketing tool, social media can be a two-edged sword. If handled with care, a tweet can be engaging and appealing, generating brand awareness and positive consumer responses; if they are thoughtless or insensitive, they can severely damage your brand.

  2. Things To Include In Your Elevator Speech
    7/17/2014

    In this age of social media, coupled with our instant access to information from anywhere at any time, you might think the need for a traditional elevator pitch is obsolete. However, the old sales practice of crafting a short, succinct introduction to your organization may be more relevant than ever. 

  3. 7 Reasons Why PSA Platforms Are Better Than Homegrown Tools
    7/14/2014

    The year was 2006, and our three-year-old company was going through a tremendous growth cycle. Our small team knew that the organic tools we had used early on [mostly spreadsheets, a quickly thrown together Access database, and an SaaS (Software-as-a-Service) accounting package] might be able to carry us through the current growth cycle but more than likely wouldn’t carry us through future cycles.

  4. How Your Company Can Thrive With Marketing Automation
    7/9/2014

    Do you hate that feeling of wondering how long it’s been since you emailed that prospect? When you look at your sales forecast, does it seem like a few leads may have slipped through the cracks?

  5. 7 Reasons NOT To Offer Service Package Options
    7/3/2014

    When I started Triada Networks in 2008, I had to decide which billing model made the most sense for me. Since I knew that I didn’t want to trade dollars for hours, fixed-price plans seemed to make the most sense, which ultimately led me to embrace the concept of managed services. By Raffi Jamgotchian President/CTO of Triada Networks

  6. How To Fire A Client
    7/2/2014

    As a business owner, one of the hardest things I have had to learn is when it is time to fire a client. I know that I am not the only business owner to face this challenge. The need to find and retain clients is driven by the crucible of those early days when you did not have very many clients — when the business was struggling to survive. One cannot abide to lose a client — even if they are a lousy client. You fret and worry, maybe if you do a better job next time around they will pay their bills on time or be less argumentative?

  7. Changes In The Air For Channel Incentive Programs; Resellers Stand To Gain
    6/20/2014

    Last month, I hosted a webinar during which I talked about parago’s recent survey of channel marketers. One thing our research pointed out was their desire to grow beyond pure sales incentives, and start including the behaviors that support sales. But they also told us they’re having difficulty figuring out exactly how to do that.

  8. Channel Sales Vendor/Partner Relationships: What Vendors Want
    6/17/2014

    When a vendor is recruiting you, be aware of and prepared for the specific characteristics they want in a partner. Does your company fit the profile the vendor is looking for?

  9. 6 Essential Considerations For Video Surveillance Technology
    6/16/2014

    Given the sheer number and variety of cameras and recorders on the market, there are a lot of choices — some might say too many — when it comes to video surveillance technologies. To say that the task of evaluating these technologies to find the right fit for an application is daunting may be an understatement.

  10. 3 Reasons IP Will See Sustained Growth In The Years To Come
    6/12/2014

    The future is looking bright in the world of IP.

Newsletter Signup
Get the latest channel trends, news, and insights