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VARTECH 2014: 9 Social Media Tips For VARs

Do you recall the 1939 version of The Wizard Of Oz when a fearful Dorothy, played by Judy Garland, exclaims, “Lions and tigers and bears, oh my!”? Today, solutions providers — especially those old enough to remember the 1939 version of The Wizard Of Oz — are saying “Facebook and Twitter and LinkedIn, oh my!” as they face an avalanche of social media options.

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POS & PAYMENT PROCESSING MAGAZINE ARTICLES

  • An Open Approach To Payments
    An Open Approach To Payments

    A new payment processing option opens up additional functionality and business opportunities for this POS VAR.

  • Taking Security-as-a-Service To New Levels

    An MSSP’s (managed security services provider’s) ability to quickly assess and implement a PCI-compliant security solution was critical to winning a 4,500-location security implementation with a retailer.

  • 5 Ways To Future-Proof Your POS Business

    With a POS legacy dating back to the 1950s, Skurla’s POS Solutions wasn’t going to let a shift in the market put its business in jeopardy.

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POS & PAYMENT PROCESSING EXECUTIVE COMMENTARY

  • The Cloud Channel-Partnership Checklist: 7 Key Elements For Successful Partnering
    The Cloud Channel-Partnership Checklist: 7 Key Elements For Successful Partnering

    Do you need to build a successful cloud channel partnership? Do you need to sell to mid- to large-size enterprise customers? Worry not — there are a few strategies that can help growing organizations succeed while building a successful channel partner program in the process. Implemented correctly, channel partnerships can offer a vertical focus, local contacts, and ultimately the business know-how that can take vendors years to acquire. Done right, a vendor can bring maximum return for both sales and financial success to the organization.

  • Channel Sales Vendor/Partner Relationships: What Vendors Want (Part 4)
    Channel Sales Vendor/Partner Relationships: What Vendors Want (Part 4)

    It’s not love at first sight. It is all about the relationship between the vendor and the partner if a channel sales partnership is to be successful. A better understanding of what a vendor expects from a partner helps the solution provider make well informed and prudent business decisions that have a positive and profitable impact on their organization.

  • The PDF Paradigm: Should You Use PDF On The Web?
    The PDF Paradigm: Should You Use PDF On The Web?

    It’s been 21 years since Adobe debuted the Adobe Acrobat suite and introduced the PDF (portable document format) file format. Adobe also launched a free PDF reader in order to make PDF ubiquitous. You only had to purchase the software if you wanted to actually create PDF documents.

  • Tips To Identify And Leverage A Wedge To Break Into Managed Services
    Tips To Identify And Leverage A Wedge To Break Into Managed Services

    A few years ago, one of my vendors held an online event with author Randy Schwantz as guest. Schwantz had written two books about using “The Wedge” to displace your competitor’s and win more clients. After an hour on the phone, I was hooked. The very next week I used some of these techniques in a prospect meeting to ultimately get my competition fired and land the client’s entire business — a client from which I am still making monthly recurring revenue. I have used these techniques ever since with great success.

  • The Impact Of Apple Pay On The Retail IT Channel And POS Resellers
    The Impact Of Apple Pay On The Retail IT Channel And POS Resellers

    By now, everyone in the reseller community should be aware of Apple Pay, Apple’s new mobile payment system. With Apple Pay, the actual credit and debit card numbers are not stored on the device nor on Apple servers. Instead, device account numbers, a new NFC (near field communication) antenna design, touch ID, a dedicated chip called the Secure Element, and dynamic security codes are utilized to keep transactions secure and protect account information.  Apple has also assembled a line-up of the major payment networks, gateway providers, and high profile retailers to support Apple Pay out of the gate. Apple is hoping that its scale and reputation will be the catalyst to reenergize mobile payment adoption, which to date has been quite disappointing.

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RETAIL-FOCUSED WHITE PAPERS & CASE STUDIES

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POS EVENTS

Channel Transitions – East July 22, 2014 Boston
RSPA RetailNOW Aug 3-6, 2014 Orlando, FL
BlueStar’s VARTECH  Sep 17-19, 2014 New Orleans
Harbortouch Accelerate Conference 2014 Sep. 30-Oct. 2, 2014 New Orleans
Channel Transitions – Midwest October 7, 2014 Chicago
Money2020 Nov 2-6, 2014 Las Vegas
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RETAIL-FOCUSED MULTIMEDIA

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