About Trisha Leon

Trisha Leon is a contributing writer to Business Solutions magazine, focusing on the manufacturing and warehousing vertical markets.

ARTICLES BY TRISHA LEON

  • Digital Signage Can Target Consumer Types
    Digital Signage Can Target Consumer Types

    Before dynamic advertising, retailers used a “one-size-fits-all” approach to buyers. But according to Industry Weapon, shoppers have distinct buying habits and will not all respond to any particular marketing strategy.

  • Manufacturing And Warehousing IT News For VARs — July 28, 2014
    Manufacturing And Warehousing IT News For VARs — July 28, 2014

    In the news, an article explores the impact open-source technology could have on manufacturers and distributors. Also, 3D modeling can give your warehousing customers a chance to test options before they buy, and keeping up with new trends that center on the convergence of the Internet with IT will be vital to your customers’ competitiveness.

  • How Not To Trade Security For IoT Benefits
    How Not To Trade Security For IoT Benefits

    Devices connected to the Internet offer flexibility and mobility, but they also present a serious security risk. The Internet of Things (IoT) has been growing, and businesses have been seeking ways to protect information shared over the Internet by this increasingly diverse collection of devices. WindRiver, a global leader in embedded technology solutions, discusses in a white paper, “Security in the Internet of Things — Lessons from the Past for the Connected Future,” ways in which businesses can minimize risk and protect their own — and their customers’ — data.

  • Manufacturing and Warehouse IT News For VARs—July 23, 2014
    Manufacturing and Warehouse IT News For VARs—July 23, 2014

    In the news this week, manufacturers have turned to digital metric screens to go lean; five trends are poised to shape the future of Enterprise Resource Planning (ERP); and the National Association of Manufacturers is pleased following the House’s ruling on the Highway and Transportation Funding Act of 2014.

  • Consumer Confidence In Privacy Online Is Decreasing
    Consumer Confidence In Privacy Online Is Decreasing

    The TRUSTe 2014 Consumer Confidence Privacy Report reveals that consumer trust is falling as technological advances bring along with them new privacy implications. The TRUSTe 2014 U.S. Consumer Confidence Privacy Report provides a comprehensive analysis of current consumer opinions about online privacy across the U.S. The study was conducted by Harris Interactive, on behalf of TRUSTe, with more than 2,000 U.S. Internet users, from December 11 to 13, 2013.     

  • Senate Advances Cybersecurity Information Sharing Act
    Senate Advances Cybersecurity Information Sharing Act

    Threats to cybersecurity are on the rise. Ransomware like Cryptolocker and Kovter has caused considerable loss of time and money for many companies. In an effort to protect the country from these growing online threats, The Senate Intelligence Committee voted 12-3  on July 8 to advance a cybersecurity bill that “encourages private companies to share information about cyber threats with the federal government and each other and gives the companies liability protections for sharing information about and responding to cyber threats,” this according to The Hill.

  • Senator Asks FTC To Scrutinize Big Data Use
    Senator Asks FTC To Scrutinize Big Data Use

    A recent experiment conducted by Facebook using user data has drawn criticism and prompted one U.S. senator to ask the Federal Trade Commission (FTC) to scrutinize the use of Big Data by Facebook and other companies. In IT News John Ribeiro quotes Senator Mark R. Wagner as saying, “….I think the industry could benefit from a conversation about what are the appropriate rules of the road going forward.”

  • Manufacturing And Warehousing IT News For VARs — July 15, 2014
    Manufacturing And Warehousing IT News For VARs — July 15, 2014

    Recent articles discuss ways to help your customers harness Big Data, manage the finances of IT, and understand the benefits of enterprise resource planning .

  • What Are Digital Signage Applications in Education?
    What Are Digital Signage Applications in Education?

    MarketsandMarkets released a research report on the market for digital signage hardware, software, application, and products, forecasting that the total market is anticipated to grow to $14,876 million by 2020.  This is an estimated CAGR of 8.94 percent from 2014 to 2020.

  • Enhanced Driver’s Licenses Gaining Traction
    Enhanced Driver’s Licenses Gaining Traction

    For several years, the U.S. Department of Homeland Security (DHS) has been working with states to enhance drivers’ licenses and other forms of identification to comply with the Western Hemisphere Travel Initiative (WHIT). An enhanced drivers’ license (ELD) contains a RFID chips and a machine readable zone (MRZ) or bar code that can be scanned when RFID is not available.

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